Crowdbooster – Accessible Social Media Analytics


For all those data lovers out there, you are going to love Crowdbooster. It provides business-class analytics and it also has a free version for individual accounts. So plug in and let the data-fest begin.

Targeted Recommendations

Don’t know how to grow your reach and influence and get the Klout score you’ve always wanted? Let Crowdbooster recommend who you should reach out to, what sites to tweet about and when is the best time to schedule your tweets.

I’m a newbie and Crowdbooster is still learning my social profile so it is only giving me what seems to be pretty generic times to get the most out of my tweets. I bet it will change as it gets to know me better (and I become a more regular tweeter).

At-a-glance analytics

This measures potential impressions, retweets and replies in a slick bubble map fashion (and for you data geeks, there’s a table view as well). Use this data to observe which tweets get the most retweets and analyze why.

This is pretty straight forward and not bad for a free service. I would like to see some comparison with tweets from other people who tweet about the same type of stuff or just get tons of retweets. The compare and contrast would give greater insight into how to improve my tweets.

Deep audience insights

This is hyped up, but it’s still useful. It shows your top retweeters so you can easily see who loves your content and shares it with their followers. So in one place you can manage your relationship with your top followers and then try to find more like them.

It would be better if there were a way to interact with those people right there. A static report is nice, but doing something with it is better.

Other Tidbits

Other services have a content scheduler, but with the recommended time to tweet, it’s that much better than other schedulers.

For an individual user, this is pretty cool. It lacks enterprise functionality for it to be a serious business tool, but it’s okay for startups and small companies. That being said, I wish it could track your personal Facebook profile and not just a Page. It’s probably because it uses Facebook insights to get its data and I don’t think that’s available for Facebook profiles.

Question

What do you use to track your social impact?

Learn to Fail Fast

Success Failure Sign PostAll your life you’ve been taught that self-worth comes from success, not failure. This is a complete lie. It’s true that success is great and wonderful and a worthy goal to pursue.

But what worth is it if you didn’t learn anything?

We learn the most from our failures not our successes (assuming that we open our minds to learn from them).

Okay, so maybe you’ve heard this before. So what does it all mean? It seems all too philosophical, “In order to succeed, one must fail.”

For me, it’s about learning. It’s about the journey. If you don’t struggle to find the best answer possible, you won’t appreciate it once you have it.

Now there the phenomenon that proves this wrong when an individual gets lucky. That person will be hard pressed to duplicate the success, however, not knowing how he got it to begin with.

So perhaps the definition of success can be defined as someone who doesn’t quit after failing. Better yet, someone who learns from failure, pivots the line of thought, makes improvements, and then keep moving forward.

One of my all-time favorite professional sports figures, Michael Jordan, said it best:

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.

According to Mike, if you aren’t failing, you aren’t succeeding. Perhaps due to fear of failure we hold back and do nothing. We may not fail, but we definitely won’t succeed and that is a true failure.

The same is true with a company launching a new product or service.

Tina Seelig, Executive Director of the Stanford Technology Ventures Program, reports that failure is the secret sauce of Silicon Valley?

Tina Seelig Fail Fast and Frequently

So what’s my newest failure? I was using my precious side developing time to create a blog from scratch using AWS when I could be creating an awesome new cloud service. On top of that, I got my February bill from AWS and it was costing way too much than I was willing to pay.

That is what led me to convert my blog back to WordPress. That will help me focus and it actually frees up a lot of stress.

My Finish Year 2012 goal of creating a website with AWS is now complete. Yay! Now it’s on to the next one.

Question: What are your thoughts on failing fast and frequently in order to ultimately succeed?